BRANDING - BRAND STRATEGY / CREATIVE DIRECTION / BRAND IDENTITY / NAME / SLOGAN / DIGITAL / PRINT / SOCIALS

Either Or is a fitness studio in London offering PT, coaching and nutritional services. Their slogan is clear, bold and non-negotiable - “It’s simple. You either are fit and healthy, or you’re not”. They focus on strength training, bodybuilding, and relevant nutritional guidance.

We reflected their almost “black and white” vision and strong male touch into their brand, though ladies are welcome, too. Bold logo and typeface, straightforward language, and “black and white” imagery, apart from the only “permitted” colour, the colour of healthy food - green. Get ready as this studio is not for naysayers!:)