BRANDING - BRAND STRATEGY / CREATIVE DIRECTION / BRAND IDENTITY / DIGITAL / PRINT / SOCIALS

Amanda Harris is a Teen Counsellor. She helps young people with what she calls “adulting”. Having experienced a turbulent adolescence herself, she remembers what an encounter with an empathetic counsellor meant for her and how she managed to start steering in the right direction after she had worked with her. Becoming a therapist herself has been her lifelong dream.

So, what is her brand evoking? Professionalism, trust, empathy, a relaxed state of mind and “young visual”. She wanted her brand to be welcoming, open-minded, understanding and friendly to all young people, well, just like herself.