REBRANDING - NAME / TAGLINE / CREATIVE DIRECTION / BRAND STRATEGY / BRAND IDENTITY / DIGITAL / PRINT / SOCIALS

Tamadea is a travel agency specializing in luxury bespoke trips to Georgia. Each client gets a tailor-made trip whether they are interested in architecture, culture, gastronomy, adventure…or a bit of everything. With Tamadea, you can experience Georgian myths, legends and magic on your terms. The founder, Martin, came to Georgia as a young student, fell in love with this land and its stories, culture and people and over time became a successful entrepreneur presenting the land of Jason and the Argonauts uniquely to people from all around the world.

The unknown, luxury and mysterious were all reflected in Tamadea’s new brand identity. See the transformation of Sakartvelo (how Georgians call their country) to Tamadea (“Tamada”-local denomination of a host, “Dea” - Goddess).