BRANDING / REBRANDING - BRAND STRATEGY / CREATIVE DIRECTION / BRAND IDENTITY / DIGITAL / PRINT / SOCIALS

Eltea is a Czech English language school planning to upscale its services from “Eltea Experience” (offering public and in-company courses) to advanced English courses happening in a real-life environment. Their bold offer targets intermediate to advanced-level students who want to reach the next level in their language skills while having fun and experiencing new activities. The courses are designed to disconnect the students from the day-to-day hassle and stiffness of a classroom atmosphere. In Eltea, you might also meet your tutor in a park, in a bar, or go on a group camping trip. The beta version is being tested but promises a successful future.

Bold, earthy “outdoor” tones and the “unexpected” represented by analogies in the imagery are reflected in the brand that aspires to become a unique, sought-after synonym for revolutionary language teaching.