REBRANDING - BRAND STRATEGY / CREATIVE DIRECTION / BRAND IDENTITY / NAME / DIGITAL / PRINT / SOCIALS

Jax Wellness, former Jax Massages is a small wellness studio in Prague, Czech Republic founded by a passionate gentleman Jaroslav, known as Jax. Driven by a dream relatable to so many people - leaving a life-long corporate career behind to live a happy, healthy and impactful life, Jax wanted to portray all this qualities - wellness, freedom and happiness into his brand.

As we are all evolving, so is his business, and the time came for the former brand (that we designed, too) to change. Lavender became the symbol of the new brand identity to evoke feelings of calmness, purity and grace and to speak closer to Europian audience (the previous symbol was an orchid) as Jax Wellness targets expats living in the heart of Europe - Prague.