PRODUCT DESIGN / TEXTILE PRINT DESIGN / CONCEPT DEVELOPMENT / BRANDING - BRAND STRATEGY / CREATIVE DIRECTION / BRAND IDENTITY / NAMES / DIGITAL / PRINT

The Amazon is a comprehensive project that was evolving for several years. It was born with the vision to introduce a diverse design product range originating in Brazil or inspired by Magda’s life in Brazil that had a common goal - to build awareness about the importance of sustainability and support local communities in manufacturing processes. The project embraced the development of product concepts using waste materials - fish skins and scales, reused sisal fibre, collaborated with artisan glass makers in the North Bohemian region of the Czech Republic to create a blown glass lighting and decorative collection and with a famous Czech fashion designer to design textile prints for her fashion collection. The project was bold in its spirit and also in all design elements - shapes, colours and textures.

Magda stands behind the whole project - from development, all the product/concept designs, to branding. Her love and passion for Brazil and the long years lived there, but also her worry about the future of the Amazon rainforest got a concrete shape in the hands of the designer.